Yesterday, a rumor surfaced that T-Mobile would launch a brand new ad-supported TV streaming service in the coming weeks. The rumor did not seem particularly outrageous, as previous reports reported that T-Mobile was working to release a meager bundle of select TV channels.
While T-Mobile's alleged TV streaming service was far from the revolutionary and "disruptive new TV service," T-Mobile boss John Legere promised to launch its services in 2018. T-Mobile, however, foresees that T-Mobile's TV plans are even less inspiring. We thought at first.
As it turns out, T-Mobile's ramble into streaming will start with a content-taking app on two Metro brand handsets. What does "snackable content" mean anyway? Well, that's everybody's guess. At best, the app in question would allow users to watch live TV. Easy? For sure. But not at all inspiring.
All in all, T-Mobile proves with its lighthearted push into the streaming world how flooded and competitive the streaming market is already. Not only do we have a variety of paid streaming sites with original content from Netflix, HBO and Amazon. You also have options like DirecTV Now, YouTube TV, Apple's upcoming streaming service, the upcoming Disney +, and many more. Realistically, T-Mobile would hardly affect the market with a serious TV streaming service at the moment.
By and large, cutting the cord should make our life a lot easier, but it seems to be the opposite. Sure, we have freed ourselves from exorbitant cable bills, but the media landscape is more complicated than ever. And with entrenched players like Netflix increasing prices, subscribing to all the top streaming sites can sometimes be so fast that they can keep up with the old cable bills.
Source: Utrecht Robin / Action Press / REX / Shutterstock