On May 9, 2018, another user submitted a new topic for discussion titled "Add Pregnancy to Get a More Precise Cycle Outcome for Monitoring Female Health." It is still active and the status is currently "reviewed by moderator". In the thread, community managers respond to a few users and call their suggestions for pregnancy features "interesting" and "useful." The moderator's most recent response, dated December 17, reads, "Hopefully we have support from other users as more votes and comments have an idea more visibility and momentum." The thread has 180 comments and 1,014 upvotes (and counting). The sound of the thread changes over eight discussion pages. He disappears from friendly suggestions to frustration and anger as the problem persists and more women join the conversation. There are many similar threads in MyFitnessPal forums, also from 2013. There are digital tools for monitoring pregnancy, although many are more interested in comparing the size of the fetus to cute animals rather than offering helpful medical advice. The most vaunted option is the Withings Pregnancy Tracker in the Health Mate app, which ideally connects to a Nokia scale and can use imported data from MyFitnessPal. The Withings app proves the marketplace – it is perfectly possible and legal to track the health of a pregnant woman and make suggestions with the same data collected by MyFitnessPal. Under Armor, the parent company of MyFitnessPal, simply did not provide the resources to develop this function, even though customers have been trying for at least five years. The same goes for Fitbit – and almost every health and beauty company at CES 2019. In the middle In a Las Vegas ballroom featuring the latest in technical toys, I asked spokespersons from five health and beauty companies if their products would be safe for a pregnant woman or even work. "This has not been tested specifically for pregnant women." was not specifically tested on pregnant women, "said a representative who introduced Neutrogena's 3D printed sheet masks, a common refrain speaker and developer of L & # 39; Oreal (with an adhesive pH tracker with skin), Withings (the Move ECG Watch) and Matrix Industries (PowerWatch 2) were surprised to suggest testing their product on pregnant women, and Jeff Ray, Executive Director of New Technology at Omron Healthcare, was the only person to answer with authority Women could definitely use the company's latest blood pressure monitor, although it had not been tested to get pre-eclampsia, a dangerous blood pressure problem with potentially fatal consequences for both pregnant and baby: "Our main goal was to get this product as soon as possible then we go back and we start to add them back, "he said Thousands of women between the ages of 15 and 44 became pregnant in 2016, according to the Centers for Disease Control and Prevention. Although many health and beauty tech products have been developed specifically for women and although a significant portion of this market will eventually become pregnant, pregnancy attitudes are seen as a second or third-rate feature for most of these companies. Pregnant women open their health monitoring apps every day and find that they are largely useless after the onset of baby growth. This happened to Engadget writer Swapna Krishna last year, and recently it happened to my friend Oonagh McQuarrie. She is 27 and pregnant with her first child. "Immediately after I was pregnant, I wanted to check what I ate," she said. "I've been using MyFitnessPal for years to track down food and use it for weight loss, so all that data is about me, I did not want to lose all that or need to re-enter all this information about myself into a new app – that's why you use the App to learn all these things about you You can tell MyFitnessPal that I'm doing a keto diet, I want to limit my carbs to X levels, you can tell it what kind of lifestyle you live, whether you're active or not sedentary, and it will give you caloric recommendations, but it had nothing to do with pregnancy. "At first, McQuarrie assumed that she simply missed the pregnancy setting in the app's interface, but she quickly realized that it did not exist was the first of many pinpricks she had to endure each day as a result of her pregnancy – things she took for granted, such as spraying a zinc chewing gum when she caught a cold, or melatonin when she needed to sleep, was suddenly full of secrets. How would zinc interact with its changing body? Would melatonin affect the development of the baby? She could not find any satisfying answers, and the apps she was usually interested in for these kinds of questions offered no help. Trainings etc. Apps. I am very tired of my smart weight and exercise apps calling me for weight gain / decreased activity. Swapna Krishna is on maternity leave (@skrishna) August 30, 2018 Pregnancy is a relentless full body experience. Apart from worrying about blood pressure, fatigue, swelling, joint pain, diet and other common problems, pregnancy can lead to problems that the inexperienced would not expect, such as gingivitis, nosebleeds and eczema. The whole process is filled with uncomfortable and life-threatening opportunities and can be frightening for a mother for the first time. As someone firmly rooted in the digital age, McQuarrie is accustomed to relying on apps and other technology-driven solutions her fears Well, if she needs this security more than ever, these tools have nothing to offer her. She recorded her vital signs and eating habits in a paper journal. "When I wanted to lose weight, I did not do that in a food magazine," McQuarrie said. "I downloaded an app that made it for me, just like everyone else, because it's the year of our Lord 2019, and there should be an app for that." @ Fitbit @FitbitSupport When will you add pregnancy to your app? Your users have been asking for months. Tracking cycles but no pregnancy makes no sense and is directed against mothers. # fitbitdoesntdopregnancy- Penelope Shu (@nellyrising) January 3, 2019MyFitnessPal did not respond to an interview request, while Fitbit gave the following statement on some pregnancy questions: "We always listen to our Fitbit community and our goal is to update our features, however, to address their needs, they currently have nothing to say about "Female Health Tracking." A spokesperson noted that pregnant women can continue to use Fitbit during pregnancy. Of course, the forums are full of stories that the app does not properly track changes in women during and after pregnancy. "It's the year of our Lord 2019, and there should be an app for that." Features, the market receives new attention from new companies. At CES 2019, there were a range of products for expectant and young mothers, from free moving pumping equipment to a first person baby camera. Evan Griffin is the brand director of Owlet, the company behind the Owlet Band, an attached abdominal wrap that monitors the fetus while Mother sleeps. "If you provide products for babies or a pregnant mother, people appreciate the most – it's the most important treasure," Griffin said. "I think for most people it's just easier the work that goes into them, to avoid. … The beginnings of life are probably the least innovative area in the whole technology. Everyone has accepted this poor quality standard. "Women, as a real and constant audience, are in the concept phase, and CES health, fitness and beauty products are not always ready to go on the market, but even if they do, they are likely to There are no options for expectant mothers or new mothers. "The general response from CES leaders and spokespersons at CES – Surprise, Confusion and Indeterminate Intrigue – is based on a built-in blind spot – ironically, the blind spot itself is often clearly visible – of the 14 executives On the page of Fitbit's Meet Our Team are just two women, as Engadget associate Swapna Krishna reported in her story about the struggle with mainstream fitness apps during pregnancy, "a big part of the problem is a lack of Women in technology (and female investors, as Wachter-Boettcher emphasized). [but] It is also a shortage of women from different age groups. "McQuarrie is expecting a healthy pregnancy at the age of 27, but recently she had to be tested for preeclampsia, which is a scary possibility – she would like to be able to follow her progress with an app that knows her body and provides relevant information, as well as those she uses it when she's not pregnant. "There are so many things about pregnancy – these tiny fluctuations you need to keep under control, because if you are not, they can be life-threatening at the onset of early signs when you go into labor, "she said. Having an app that does not put a pain in the ass, I can follow my BP in, that tells me what's normal … that's what I want from an app, and there's nothing I can find that could do that. "